Laughter = Loyalty
When something makes you laugh, you feel connected. That’s what happened with Dollar Shave Club. People didn’t just need razors, they actually liked the brand. A lot.
So much that regular customers turned into SUPER FANS!
Funny stuff spreads FAST
Dollar Shave Club's funny videos were so unexpected and shareable that people couldn’t stop sending it to friends. In just 48 hours, they got 12,000 orders and 27 MILLION views
Humor helped it go viral... which means FREE advertising.
Funny = $$$
Dollar Shave Club wasn’t just a razor subscription service, it became a media company with a cult following.
That’s what made Unilever pay $1 billion in cash.
They didn’t just buy the sales numbers but they brought the brand that was built with humor.
They didn’t just sell blades, they sold an identity!
So, what’s the big deal about humor?
It’s not just about making people laugh. It makes you and your brand become UNFORGETTABLE. Connect with you. Trust you.
Done right, humor transforms a business into a cult brand.